In today's world, people are spending their maximum time with their mobile. So, in a lot of competition, having a business website is not enough to be successful.
You must have a mobile e-commerce app with effective services for customers and owners to promote your business.
For adding business value nowadays, almost every business started to reign with mobile apps. Also, mobile app in the e-commerce market helps both owners and customers to strengthen the connection.
The study says mobile devices do about 60% of online purchase processing, and 66% of people have used these devices to check reviews, offers, compare products, discounts, and monitor prices.
Besides this, there are many reasons why we need a mobile app for e-commerce and business applications, here's why:
Brand recognition
The mobile app works as a connection between customers and brands. Through the mobile app, customers can know about any new products, offers, and discounts on the product, etc., along with brand recognition.
Also, if the customer gets satisfied with the purchase of the product, they can review the product on social media and other channels through comments.
These acts help the business owner to promote business and increase the business reputation.
Multiple payment options
The mobile app makes easy the payment method for the customer. A mobile app provides customers several payment options or channels like; UPI, debit/credit cards, e-wallets, online payment, etc.
It is also helpful for in this Covid-19 pandemic time for both Customers and business owners, where the customer cannot visit the shop physically, but they can shop online with easy payment methods.
Increase customer loyalty
Approximately 82% of customers prefer shopping from sites that provide loyalty programs. In this program, an application shows the customers their status related to the previous point, like personalization.
This loyalty program encourages customers to spend more money to qualify for the next prize. Here are some further examples of loyalty programs::
- If a customer orders something via the app 5-times, they will receive less on their 6th order.
- Another feature of this loyalty program is that it incentives consumers depending on their time in this app usage.
Better efficiency
Mobile app gathered a large number of customers globally. For this reason, when the business owner invests a lot of money for developing the business, soon it will start to give benefits in a short time.
If the business owner built the app with proper planning, marketing campaigns, and good features, that helps increase the sales rates.
And so, the business will profit more than before. When the owners have more customers and more customers order more products, owners gain revenues more.
Higher conversion rate
Mobile app helps to achieve a higher conversion rate for business owners. There are push notifications in the mobile app, which mainly helps to increase the better conversion rate.
Owners can integrate the mobile wallet app into their e-commerce app to simplify the customers' checkout process. It is a convenient and more accessible process than other channels, which also gains profitability of the business.
Time-saving
Many customers like to do their shopping quickly, so you have to count every second to make your market strategy and get customer attention as a business owner.
By a Google report, mobile websites take 22 seconds to load fully, and 53% of users move away after 3 seconds. When the mobile app1.5 times faster than websites, it can load a page within a blink of an eye.
However, mobile apps store the data partially on the mobile storage to connect the server quickly, even in lower data transmission.
Via the mobile app, customers also connect directly with the owner soon about their concerns and the following action, which it can take accordingly.
Final verdict
Having a smartphone is a common thing for everyone these days. Customers are like to shopping online by downloading the mobile app. By using the mobile app, customers can easily visit the site at any time from any place.
Also, the mobile app is faster than any other online pagers and website. Customers can order, check the product details, and check the other product reviews via mobile app.
So it is evident that people prefer the mobile app more than other sites. For growing e-commerce business and gain more revenue, owners must have a mobile app for their business.
After discussing all of the above, you must know why we need a mobile app for e-commerce and business application.